You might have a great towing business but without an actionable marketing plan, you will struggle to make sales. Word of mouth only might not be enough to keep your business going. Effective advertising is needed to catch the attention of your customers. Besides ads, there are other effective marketing strategies you can use to land quality leads to your business.
Let us discuss some of the best ways you can use to market your business today
Word of mouth
Word of mouth is an effective method of promoting your towing business especially if used in conjunction with other methods. You need to encourage referrals by offering an incentive to your customers when they send new customers to your business. People trust a lot of referrals and if you can offer quality services and adhere to a high standard of customer satisfaction, you will be in business for a long time. Satisfied customers will become the number one promoters of your towing business and tell others about their experiences.
Social media marketing is a very effective method of putting your business up there. The first step to having an effective social media strategy is to identify the interests of your potential customers. Create social media pages and start posting relevant content that is in line with solving pain points and questions your potential customers are asking on social media. Grow a large following and start promoting your services across all your social pages.
When we talk about video marketing, we want to narrow down to YouTube. Being the second biggest search engine after Google, many people are turning to YouTube ton watch videos that answer their questions. You could start a channel that has an informational video about towing. Educational videos can show people how to do DIY car repair and maintenance, how to avoid car accidents and general car advice. From your channel, establish authority in towing subject and sell your services.
Use Google Reviews
These days, people handly buy any product or service without reading reviews. The foundation of having good reviews for your business lies in offering good services. You want everyone in your company to understand good reviews matters and thus they must offer the best customer service. When you have a good rating and Google reviews, you will notice a lot of clicks coming to your business, from the keywords users are searching on search engines. Ensure that you encourage your customers to leave you a good rating for the services you offer to them.
Search Engine Optimization
Search engine optimization relates to ensuring your business has an online presence and is available based on the keywords users are searching. With SEO, you focus on ensuring your website is mobile-friendly and responsive, and that it contains relevant keywords that relate to towing. Your site should also have relevant backlinks and written blogs that relate to your business. Pages in your business should be optimized to load fast and have relevant content that search engines love.